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Voice of the Customer

Your customers are already telling you what you need to know.

Scorebuddy analyzes 100% of customer conversations to uncover contact drivers, sentiment trends, and behavioral patterns, giving every team the business intelligence and VoC insights they need to make better decisions.

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Voice of the Customer

Every day, your contact center captures thousands of signals about what customers need, what frustrates them, and what your business should do differently. Scorebuddy surfaces that intelligence at scale and makes it accessible to every team that needs it.

Voice of the customer dashboards showing conversations by channel, themes and signals, a coverage statistic, and a photo of a support agent, against a transparent background
Conversation Analytics

Surface what your customers are really saying

Analyze every customer conversation across all your channels, including voice, chat, and email, to understand why customers reach out, how they feel, and what patterns emerge over time. Full coverage means you're working from a complete picture of customer reality, not a survey sample or anecdotal evidence.

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Custom Topic Discovery

Track what matters most for each team

Create custom topics using simple keyword logic and apply them to historical conversations to track product issues, monitor the impact of a policy change, measure how customers respond to a new initiative, or catch emerging trends before they escalate. Any team can define what they need to know and see it reflected in real VoC data.

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Cross-Functional Collaboration

Share VoC insights across the business

CX intelligence doesn't just belong to the contact center. Share contact drivers, sentiment trends, and VoC data with product, marketing, sales, and operations so every function makes decisions grounded in real conversation data. Better customer understanding leads to better products, sharper messaging, smoother operations, and stronger relationships.

Key capabilities & benefits

Track Contact Drivers

Understand why customers reach out and how those reasons shift over time. Track emerging contact trends before they escalate and give every team visibility into what's driving customer behavior.

Dynamic Topic Discovery

Build custom topics around the issues, products, or themes that matter to your team and map them against historical conversations. Any function can explore the patterns most relevant to their decisions.

Sentiment Analysis

Go beyond what customers say to how they feel. Surface sentiment trends across every interaction and give product, marketing, and operations teams the emotional context behind customer behavior.

Share Across Teams

Give product, marketing, sales, and operations teams access to the VoC data and customer intelligence that lives in your contact center. Inform decisions across the whole business.

  • Leonie Cooper
    "Scorebuddy allows me to quickly spot trends and areas for improvement within the team with its Scorecards and Analytics, enabling me to manage, coach, and improve my team."

    Leonie Cooper, Client Resolution Manager, Sanlam

  • Veselin Atanasov, Senior Expert Training and QA, Credissimo
    "Scorebuddy gave us an opportunity to create a full picture of the level of service quality at Credissimo."

    Veselin Atanasov, Senior Expert Training and QA, Credissimo

  • Jazmin Lawes
    "The automated reporting feature allows me to improve quality assurance visibility across different levels of the organization."

    Jazmin Lawes, Deriv

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