The technology may be ready for 2027. The bigger question is whether your organisation is.
AI, automation and changing customer expectations are reshaping the contact centre. Organisations can analyse more customer interactions, automate more processes and uncover more insight than ever before.
But access to new technology does not automatically translate into better customer experiences, stronger frontline teams or improved performance.
As we approach 2027, the conversation needs to move beyond what AI can do towards what organisations are actually doing with it.
Join ScorebuddyCX and CCMA Ireland for an exclusive breakfast briefing bringing together technology, operational and practitioner perspectives to explore what comes next for the contact centre, and what leaders should be thinking about now.
This won't be a morning of distant predictions about the future of AI.
Instead, we'll tackle the practical questions already facing contact centre and CX leaders as technology, customer expectations and frontline roles continue to evolve.
From AI adoption to AI impact
AI adoption is only the beginning. How do organisations determine whether it is genuinely improving performance, customer outcomes and the employee experience? And where are expectations running ahead of reality?
Is your organisation ready?
Technology is moving quickly, but technology alone doesn't create transformation.
We'll explore what organisational readiness really means across culture, leadership, skills, governance and operating models, and whether businesses are changing quickly enough to take advantage of what new technology can do.
What happens to the frontline?
As automation handles more routine customer interactions, the conversations left for people are likely to become more complex.
What does that mean for the role of the agent, the skills they need and the way contact centre leaders manage, coach and support their teams?
From quality data to customer intelligence
Greater visibility across customer conversations creates an opportunity that extends beyond QA.
Could the contact centre become one of the organisation's most valuable listening posts? And when customer conversations expose recurring problems elsewhere in the business, who owns the responsibility for turning that insight into action?
Are we measuring the right things?
As contact centres change, should the way we measure them change too?
We'll consider whether traditional contact centre and QA measures remain sufficient and how organisations can connect quality and operational performance more closely with customer and business outcomes.
We'll bring together three different perspectives on the changes ahead.
CEO, ScorebuddyCX
Derek will bring the technology and industry perspective, exploring how developments in AI, quality assurance and customer intelligence are changing what contact centres can understand and act upon.
Technical Quality Lead, Flutter UKI
Lucy-Anna will bring the practitioner perspective, grounding the discussion in the realities of quality, frontline operations and introducing change within a complex contact centre environment.
Industry Expert
Dara will bring an independent operational and transformation perspective, drawing on his work with organisations navigating what AI, new technology and changing customer expectations mean in practice for operating models, frontline teams, leadership and customer experience.
10.00am | Breakfast and networking
Meet fellow contact centre and CX leaders over breakfast.
10.30am | Welcome
10.35am | Setting the scene: The Contact Centre in 2027
Derek Corcoran sets the context for the discussion and looks at the changes already reshaping the contact centre.
10.40am | Panel discussion
Derek Corcoran, Dara Kiernan and Lucy Ann Turner join Philip Bourke to explore AI, organisational readiness, the changing frontline, customer intelligence and what leaders should be preparing for now.
11.15am | Audience Q&A
11.30am | Networking and close
If you're responsible for contact centre operations, quality, customer experience or transformation, this session is designed to give you a clearer view of what is changing, without the hype.
Rather than a series of presentations, expect a candid panel discussion with different perspectives, audience participation and a series of 2027 predictions that we'll ask our panellists, and you to react to.
You'll leave with practical perspectives from across the industry, questions to take back to your organisation and a clearer sense of the priorities worth considering as you plan for 2027.
Wednesday, 11 November 2026
10am
Fallon & Byrne, Dublin